Narrative is an Essential Part of Scoping the Product Roadmap. — I’ve been teaching my four-year-old about the difference between stories and lies. It’s tricky. But she’s a pretty smart kid, so I tried an advanced concept: A lie is a story people use to trick someone. Fiction is a trick storytellers use to find the truth. Of course now, when…

For the People Who Run Corporate IT, Security, and Technology — “We permit our employees to consider uses of the Mainnet and public blockchain networks. We contribute and adhere to strict standards of appropriate use and security, so that we can confidently employ the Mainnet in production — when it is the right tool for the job.” We are the people…

How Elon Musk Handles His Fuzzy Buts for Success — If you’ve read the first three issues of The Two But Rule, you might be saying, “I get the idea, but there are plenty of times when I simply can’t think of a good second-but.” You’re in luck! There’s a second-but even to this but. And here it is: But…you…

How to Sculpt a Well-Formed But — We’ve established in previous issues that buts should come in pairs. Now it’s time to talk about what makes for a well-formed but. The first secret to a well-formed but is to pick your buts wisely. Is the idea big enough to matter? Is it worth ruffling feathers and taking…

Behavioral Innovation in an Age of Toxic Positivity — Issue #1 of the Two But Rule mentioned the phenomenon of “innovation theater” that rises from a “no-buts” policy. …